DDW Ambassador Studio Drift shows 'Franchise Freedom' at NASA

At 16 July, a one-time-only custom edition of Franchise Freedom, the flying sculpture of 300 Intel® Shooting StarTM drones by Studio Drift, showed at NASA’s Rocket Garden at the Kennedy Space Center Visitor Complex accompanied by a live music performance of Duran Duran. 

According to the studio, the Franchise Freedom performance marks a tribute to iconic shifts in technology, back then and now, that positively impact the evolution of humankind. The duo says that NASA’s historic moon landinghas changed the perspectives in our role within the universe: "Whether we’re exploring the moon, the sky or anywhere else it all ends up being about improving life here on earth." Franchise Freedom inspires the same by merging technology with nature, according to the design studio.

According to DDW ambassador Ralph Nauta “The Apollo 11 moon landing exemplifies how technology can have a positive effect on humanity. Let’s take this as an example of what amazing possibilities we have if we put our minds together. It is our responsibility to use technology to build a sustainable future.”