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What if Lab challenges the business community and the design world to jointly seek solutions to current issues. In What if Lab: Equal Opportunities, ABN AMRO and designers are looking for a way to reduce financial inequality.
Design studios Studio Tast, Afdeling Buitengewone Zaken and (ink). set to work on the design question: what if financial security is not defined by gender. In the end, ABN AMRO decided to go further with the concept of (ink). They came up with Bau. This is a package that employers can give to future parents. It contains information on how to combine parenthood with work and private life. Bau tackles financial inequality by creating space for modern parenting and promoting financial independence. (ink). will now work on the further development of the concept.
Would you like to know more about the chosen idea of (ink). and the other concepts?
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