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Mission: Challenging our DIGITAL FUTURE

27 September 2023

As of this year, Dutch Design Week (DDW) introduces ten programme narratives that help make the best possible matches between the participating designers and visitors. DDW has established missions and design perspectives as a framework for the programme and activities during the week. The missions are distilled based on what is going on in the design community and within society. We see that designers are increasingly taking on major issues, such as the climate crisis and social inequality.

Challenging our DIGITAL FUTURE

digital: blockchain • NFT • metaverses • digitisation • online • behaviour • society • abundance technology 
virtual: virtual reality • augmented reality • digital fashion
intelligence: generative AI • ChatGPT • dall-e • data • data visualisation • interactive • surveillance capitalism • data mining • sourcing


Our digital realities and future are fully explored and influenced by designers, from virtual worlds to artificial intelligence and from global platforms to individual experience. These projects shed new light on digital technology, virtual and artificial worlds and look ahead at how these technological developments are changing our world. 

  • Strijp-S | Manifestations - Art Tech Fun AI Robots eGirls
    Manifestations is the largest Art & Tech event during Dutch Design Week. Take part both online and offline for a unique exploration of the (mis)matches between humans and technology.

  • Hallenweg | Dogtooth - Cringe or Cool?
    Ten artists explore the theme of Cringe. We might tend to see the new as Cool and old as Cringe, but those descriptions can be reversed with equal validity.

  • Centre | ConverseArchitects & Futon Factorij - House of Dreams
    An investigation into the bedroom of the future: a safe place to close your eyes, take a nap, refresh your mind and dream a dream that stays your own.

  • Strijp-S | Waag Futurelab - Intelligentie Ontleed
    Step into the Futuredome and get amazed by intelligence. Whilst we are in the midst of an artificial intelligence revolution, the technology dissectors ask the question: how smart is AI really?

  • Strijp-S | Synthetic State - MAINFRAME
    MAINFRAME is the heart to our heartless digital infrastructure, enabling these systems to better empathize with our collective emotional well-being.

  • Strijp-S | Bureau Moeilijke Dingen & SIDN - Packet Run
    Packet Run is an interactive installation that helps you experience the inner workings of the internet as a marble run. Learn about how the future internet is kept safe and reliable.

  • Strijp-S | A204 - PRIMAL A.I.
    A critical staging of Artificial Intelligence as an extractive tool for design.

  • Centre | Lucien Nicou - Tour de Contrôle
    Tour de Contrôle is an instrument to experiment sound, light and space in live performances.

  • Canal | Bart Hess - Wave
    A psychedelic, immersive dance film, in which a dancer's body is manipulated in time through the use of repetition, delay and the repositioning of frames.
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