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(Archive) Take it Flow

This project was part of DDW 2023

Flow is a mental state in which we experience happiness because we are positively and intensely engaged with something. Thinking, feeling, wanting, and acting align. Flow is an experience of a sense of purpose and energy.

Welcome at Aptum

'Take it Flow' is inspired by the well-known saying 'take it slow', which is of great importance to Tineke Beunders and Nathan Wierink of APTUM. Serenity and attentiveness are central to creating beautiful things, both for themselves, for their clients, and for the environment in which they live. 
The exhibition could be described as showcasing a vision of life'. They not only present their latest designs, they also show their perspective on design and take you through a more than 100-year-old monumental building in the center of Eindhoven, which the duo is restoring themselves. The location has workshops where they extensively experiment and create to their heart's delight. There are exhibition spaces where visitors can view the work of Aptum and collaborations with other creatives. The building itself is even their family's home. It is the place where everything alignes.
Expect wonder, a meaningful experience, and engaging conversations.
Take your time.

Aptum creates custom light installations. Small or large. Sober or colorful. Adaptable to the space and the customer's desires. They present their succesful collections, Light Forest and Contour, in new compositions and color schemes. Additionally, they are launching their latest and third lighting system. The collection reflects their dedication to craftsmanship, technical expertise, and the quest for a touch of magic.

Take it Flow goes beyond that. Aptum consciously seeks collaborations with creatives from other disciplines. Together, they experiment with all forms of creativity,inspiring each other to push far beyond the boundaries of their own field of work.
The latest collaborations are with graphic artist Marije Vermeulen, design studio Lucas & Lucas, and patisserie Pinkie. Previous designs were created with jewelry brand The Boyscouts, animation studio Postnew, designer Femm, and light programmer Studio Tom. All designs from the APTUM X collection can be seen during Dutch Design Week at Take it Flow.

Location: Peelcentrale

The home base of Aptum is 'De Peelcentrale,' a monumental building located in the heart of Eindhoven, the city of light. The site dates back to 1912 and was the city's first power station. It was narrowly saved from demolition. Among the other historic buildings from the same period, they form a fantastic place to be: the NRE area. It serves as a breeding ground for many creatives and entrepreneurs.

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