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(Archive) Why product design matters

An ode to the craftsmanship of product designers.

This project was part of DDW 2023

With the Vij5 collection, we cherish the craftsmanship of product designers; we think this profession should be cherished and would like to tell you more about it in our DDW23 exhibition at the Hallenweg in Eindhoven!

Significant added value

The craft of the product designer is so much more than coming up with a nice idea or beautiful shape. This year during DDW we will show how good product designers in 2023 can provide significant added value in various ways and broaden our horizons through their designs.

A process for change

As DDW nicely describes it: “Innovation, aesthetics and beauty are compelling ways to open the door to meaning, mobilise people, and break through paralysis. Designers are experts in formulating and visualising alternative perspectives, enabling them to take people on a process for change.”

Understanding the added value of product designers

Divided over a number of relevant themes, we present various new products in our expo and we tell the vision of the designer behínd the product, so that you will better understand the added value of product designers.

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