We take you behind the scenes of Philips’ design process. From conceptual ideas to real-world applications, we showcase how design shapes the future by addressing user needs through innovative solutions. We will show you how our design craft contributes to innovation in healthcare and wellbeing.
Experience the process
You will get unprecedented access to Philips’ designer's workshop, where you can observe the intricacies of packaging mock-ups, color fixes, prototypes, and more. You can follow the transformation from the initial customer research, through the development of innovative ideas and finally to the delivery of life-changing products, reflecting this year’s DDW theme - "Real, unreal."
Explore the craftsmanship of the designers
The exhibition is structured around key stages of our design process. You will be able to explore what happens in the research phase, which is all about empathizing with users and their needs. This is followed by the concept phase, where creativity pushes the boundaries of innovation. The journey continues through the development phase, where the focus shifts to specialized craftsmanship and then finally to the delivery of unified products. Along the way you will get a glimpse into the many design crafts contributing to the final result.
Celebrate innovation
In the final phase, we celebrate the launch of our completed designs and showcase the impact of our Service Design approach. The exhibition features final products, awards, and insights into Philips’ continuous improvement efforts, offering visitors a glimpse into the diverse design specialties.
